Ripples in the Private Market

Ripple has long been at the center of digital finance, pioneering blockchain-based payment solutions designed to challenge traditional banking systems. Unlike Bitcoin, which operates as a decentralized currency, Ripple’s technology is built for speed and efficiency in cross-border transactions, making it attractive to financial institutions. Its native token, XRP, is used within its ecosystem to facilitate these transactions, adding another layer of complexity to its business model.

Despite its promise, Ripple has been entangled in a high-profile legal battle with the SEC, a factor that has clouded its regulatory outlook but hasn’t diminished investor interest. The company remains a major player in blockchain payments, securing partnerships with banks and financial firms looking to modernize global money transfers.

For private market investors, Ripple represents a rare chance to get exposure to a company that could reshape financial infrastructure. However, as with any private investment, the terms matter—a lot. Two live opportunities to invest in Ripple are currently available, but they come with vastly different structures and price points. Understanding these differences is critical before committing capital.

What’s Being Sold vs. What You’re Actually Getting

In just the past week, two new opportunities have emerged for private investors to buy shares of Ripple—one through StartEngine and another through Augment. Both deals pitch the same core idea: Ripple is the next big thing in payments, a company that could redefine financial infrastructure and potentially deliver massive returns. The messaging is clear—this could be your chance to invest in a game-changing company before it goes public.

But before getting caught up in the vision, it’s crucial to step back and examine the reality of the terms. While both deals provide access to Ripple stock, they come at very different price points and structures. The real question isn’t just whether Ripple is a strong investment—it’s whether the specific deal you’re buying into actually makes sense.

Start Engines Terms

Augment Terms

The Price You Pay Determines the Return You Get

When investing in private companies, it’s easy to focus on the big picture—growth potential, future IPO prospects, and industry disruption. But while vision and ambition drive the pitch, the fine print determines the actual investment outcome.

Looking at these two Ripple deals side by side, the contrast is stark. Investors in the StartEngine deal are paying $125 per share, while those in the Augment deal are paying $70.35 per share (including fees). That’s nearly an 80% markup in the StartEngine deal—an enormous difference for the exact same asset. An investor in StartEngine is paying almost twice as much per share compared to Augment—before any returns even materialize. Yet, despite that markup, over $500K has already been invested.

These discrepancies aren’t unusual in private markets, where access and deal structures vary widely. Sometimes, a higher price comes with advantages—like better liquidity terms or earlier access to shares—but in many cases, it simply means paying more for the same thing.

To be clear, StartEngine isn’t doing anything wrong. They are fully transparent about the terms, the price, and even what they paid for these shares. They are operating exactly as they should—but many investors aren’t looking around to ensure they’re getting the best deal.

This is why reading the terms carefully is essential. A great company doesn’t automatically mean a great investment—especially if you’re overpaying before the first trade is even made. Before investing in any private deal, always compare multiple sources, scrutinize the terms, and ask questions—because in private markets, the details determine your returns.

If you need help evaluating a deal, send a note to [email protected], and we’ll do our best to support you.

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