Invest in the future of human performance

Invest in the Future of Human Performance

World records are consistently broken whenever the Olympics take place.. While humans have not evolved in any significant way since the day the Olympics started in 1896, other factors have driven human performance forward.

Over the years, human performance has been shaped by advancements ranging from a better understanding of nutrition - led by pioneers in the field - to innovators like Steve Prefontaine, who have integrated better technologies into track athletes’ shoes. These advancements are critical to ensuring that each athlete can push boundaries further than ever before. As these improvements continue to evolve, Olympians are able to consistently outclass their predecessors.

One company driving the next wave of human performance is WHOOP. WHOOP creates a wearable product that typically goes around the wrist, though it can be placed in various locations on the body with the proper equipment. The wearable feeds back some of the most advanced tracking information on the market today and is worn by a huge swath of professional athletes, biohackers, and the growing fitness-conscious general public.

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